Where alignment creates impact.

Most brands don't have a marketing problem. They have an alignment problem.

The brands I work with usually have talented teams, great products with real reasons to believe, and meaningful marketing investments. But too often, every channel is working toward its own KPI in isolation.

My obsession with alignment really started while working for a Fortune 500 retailer. We had talented teams across every marketing discipline, but very little connection between them. I volunteered to take on what everyone considered the dreaded assignment: bringing every marketing team into one room each week.

What began as everyone's least favorite meeting gradually became the place where ideas were challenged, campaigns improved, and teams started solving problems together instead of separately. As we aligned our goals, messaging, and priorities, the business began to change. It was the first time I saw just how powerful marketing becomes when every team is pulling in the same direction.

That lesson has shaped how I approach every engagement since.

The customer journey isn't linear, yet marketing is often planned that way. Paid media, lifecycle marketing, launches, partnerships, merchandising, analytics, and customer experience frequently operate independently, making it difficult for brands to realize the full return on the work they're already doing.

My role is to connect those channel investments into one integrated strategy.

By looking at acquisition, retention, launches, merchandising, analytics, and customer experience as parts of the same customer journey, not separate disciplines, I build integrated marketing strategies where every investment reinforces the next.

Over the last 15 years, I've helped everyone from startups launching their first eCommerce business to Fortune 500 retailers build and align strategies that drive measurable growth.

Selected Highlights

• Launched eCommerce businesses from the ground up

• Led QVC's first omnichannel marketing strategy

• Aligned the marketing strategy of a 100-year-old consumer brand, contributing to a 61% increase in overall sales

• Increased retention-driven revenue by 285%

• Helped grow annual revenue from $7M to $22M in one year

Clients typically bring me in when...

• Growth has stalled despite continued marketing investment.

• Teams are working hard, but not toward the same priorities.

• Marketing feels reactive instead of intentional.

• Leadership needs confidence in where to invest next.

The best marketing strategies aren't built channel by channel.
They're built around business objectives that every channel supports.