Where alignment creates impact.

With 15 years of experience in eCommerce and marketing, Christa has a proven track record of driving growth for Fortune 500 companies and startups alike. She has successfully launched new businesses’ first eCommerce stores from the ground up, increased retention revenue by 285%, and developed impactful loyalty programs. One of Christa’s most notable achievements includes aligning the marketing strategy of a 100-year-old business, resulting in a 61% increase in overall sales.

Christa also led the first omnichannel strategy for QVC, and has won Customer Experience Awards for clients, further solidifying her expertise in building cohesive customer experiences. A thought leader in the field, Christa has spoken at industry events coining the 3 E’s of Content Strategy (engage, educate, entertain) in 2014 in an effort to deepen customer relationships and enhance long-term value.