Fractional head of ecommerce for brands ready to grow intentionally.
Vertere works with consumer brands to identify growth pain points and bottlenecks. We build the systems and strategies, and cross channel alignment needed to scale profitably.
This is for you if…
You already have a marketing plan in place, you’re just not sure of how to best utilize what you have.
You need clear direction, better prioritization, and someone who can connect what’s happening across all of your channels to ensure CAC, LTV, and MER are complimenting, not competing with your bottom line.
The Vertere Approach is best suited for brands that are:
Growing, but disjointed.
Stuck in a plateau and not sure what to fix first.
Too dependent on promotions
Unable to identify a clear diagnosis on what is off despite seeing signals
Looking for strategic leadership that can also translate into action
In between hires, or not ready for a full-time headcount.
what i help with
I look at the business as a system, not a collection of disjointed channels.
-
Identify what’s constraining revenue, conversion, repeat purchase, and profitability.
-
Clarify and align how site, email, SMS, paid, merchandising, and retention should work together.
-
Build a more thoughtful system for repeat purchase and customer lifetime value.
-
Evaluate how offers, incentives, and campaigns are impacting margin and customer behavior
-
Improve how customers move from discovery to purchase to repeat purchase to product evanglist.
-
Give internal teams, agencies, and/or freelancers a clear strategic direction from which to execute.
-
Help your business focus on what matters now vs. what can wait.
what makes us different
In our experience, most ecommerce support sits in one lane, like email, paid, and lifecycyle. The problem is, customers don't live in one lane. they move throughout, noticing you at different points in their journey.What looks like a conversion issue could actually be:
A traffic quality issue
An offer problem
A merchandising mismatch or lack of product availability
Complex checkouts
A lack of trust
I come in to connect the dots. analyze the data, and see what is actually driving potential customers away. I simplify the noise, and help you make smarter decisions based on what you already have in place. No need to reinvent the wheel, just optimize it.